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Pepsico Strategy

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... the public of the safety of their product. PepsiCo made sure to also work closely with the government and FDA to find Public Relations When the first reports of product tampering surfaced, PepsiCo refused to recall its product. While many critics were PepsiCo's public relations strategy was handled properly. They didn't panic, calmly accessed the problem, and assured <http://www.pepsico.com/press/20001005.shtml> PepsiCo. `Starbucks and Pepsi Launch First National TV Ad Campaign for Bottled Frappuccino and Starbucks DoubleShot.' the culprits in the case. By developing a good relationship with these agencies, PepsiCo was able to end the dilemma ...



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Sources list for PEPSICO STRATEGY:

PepsiCo worldwide code of conduct. PepsiCo. Retrieved January 25, 2005 from Web site: [8]http://www.pepsico.com/citizenship/ coc/english/images/Code_of_Conduct.pdf PepsiCo worldwide code of conduct. PepsiCo. Retrieved January 25, 2005 from Web site: [8]http://www.pepsico.com/citizenship/ coc/english/images/Code_of_Conduct.pdf
Business Overview: Coke and Pepsi

Pepsico website and annual report: www.pepsico.com
Pepsico Entering China

No author listed: "Pepsico International" Yahoo Finance @ biz.yhaoo.com/p/p/pep.html
Pepsico Entering China

William M., (Oct 1985), How PepsiCo Stole Coca-Cola's Wall Street Fizz , BCUC, ProQuest, <http://proquest.umi.com/pqdweb>
Soft Drinks vs. the Beer Industry

http://www.pepsico.com/company (as retrieved on April 20, 2004)
Lipton Tea Company

 

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