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Sporting Events Strategy

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... dollars per year are spent on sporting events. Sports players are idolized and like entertainers they are among the best `given' by other communal events to undergraduates and by other sporting events to alumni--an identification with the events or playing sports. Both of these things are possible as many organizations treat clients to sporting events or For current students, after increasing their attendance at Cornell sporting events, specifically under attended events, of fans at one time, sporting events grasp the fan and often won't let him go, but often crowd behavior at sporting ...



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Sources list for SPORTING EVENTS STRATEGY:

Kelly, Sharon Pratt and Kenneth L. Shropshire. The Sports Franchise Game: Cities in Pursuit of Sports Franchises, Events, Stadiums, and Arenas. Philadelphia: University of Pennsylvania Press, 1995.
Neighborhood Economies

Crompton, J.L. (1999). The economic impact of sports tournaments and events. Parks and Recreation, 34, 142-150.
Sport Commissions and Amateur Sports

Wells, Melanie. "Sporting an Ad Blitz--Marketers Tie Brand Names to Major Events." USA Today, December 8, 1995.
Ambush Marketing

Diionno, M. (2005). Sports Culture `Stained' by Recent Events. Capital. 01/24/05; Section: Teen Pulse; Pg. C2. Retrieved April 20, 2005 from ProQuest database.
Performance Enhancing Drugs

Diionno, M. (2005). Sports Culture `Stained' by Recent Events. Capital. 01/24/05; Section:
Performance-Enhancing Drugs

 

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